Colleges strive to help each individual student achieve their full potential
Edcura works with colleges to help their institution do the same
FAR DIFFERENT FROM AN AGENCY OR AN OPM
EDCURA IS A NEXT GENERATION OPERATING PARTNER THAT HELPS YOU TRANSITION TO A DATA INSIGHTS DRIVEN INSTITUTION
Engaged by the President and Board, Edcura jumped in as a full working member of the senior administrative team at Columbia College Hollywood, helping guide leadership through a comprehensive strategy, systems, analytics, financial and new student growth turn-around of the college
4.5MIL
NEW FINANCING
31%
NEW REVENUE GROWTH
51%
STUDENT GROWTH
1
SUCCESSFUL MERGER
DEVELOPING AND EXECUTING CO-CREATED GROWTH AND OPERATING SOLUTIONS IS WHAT WE DO
Edcura partners with senior administrators and Boards to align strategy with results-driven execution.
Institutional Mission & Strategy
Edcura’s team of experienced educators, administrators and market strategists can help you to create and refine an institutional strategy that is more than just words on paper, but one that encompasses deep market and student understanding, staff development, forward-looking educational vision and an actionable execution path that successfully aligns boards, accreditors, alumni, the local community, financial partners and staff around educational mission, institutional growth and student outcomes.
Digital Marketing
Tomorrow’s students communicate in short. concise. authentic. micro-bites of information.
Leveraging qualitative and quantitative tools and techniques, Edcura crunches the data to help you to understand your student, your market and your growth opportunities. We develop creative campaigns that amplify the most powerful elements of your brand that target and engage with the right students, at the right time, through the ways that they expect to communicate. Edcura’s unique combination of student engagement, powerful creative and social understanding and sophisticated message targeting uniquely position us help you to grow your share of students.
Enrollment Management
There are a lot of enrollment management solutions out there, but Edcura has a different model. We partner with your enrollment teams to close the gaps that traditionally exist between value, brand, messaging, marketing and the prospective student experience. Leveraging technology, advanced training, proven processes, team building and comprehensive data driven nurturing campaigns, Edcura understands the critical nuances of enrollment, the psyche of the passionate teams that practice it and the challenges inherent in transforming and growing department performance.
Financial Sustainability
Edcura understands the complexities of higher education financial management. From pricing to the seasonality of cash flow, teaching efficiency to capital investments, Edcura’s team of experienced financial strategists are your CFO’s secret weapon to help stabilize, capitalize and ensure a financially sustainable institution across all operating departments. Talk to us about how we can partner with your finance organization to help close the gaps between financial and campus operations.
Co-Investment
Edcura’s engagement model is different than a traditional service or agency provider. We aspire to work in partnership with you for the long term success of the institution. We know that you will want to get to know us, just as we will want to get to know you – but once we engage we are willing to invest along with you in the future of the institution. Let’s get together and talk, and we can explore the possibilities together.
OUR CORE SERVICES AT A GLANCE
STRATEGIC PLANNING
DIGITAL MARKETING
ENROLLMENT PROCESS MODERNIZATION
FINANCIAL FORECASTING + PROCESSES
NEW PROGRAM ASSESSMENT + GROWTH
MANAGEMENT + ACCOUNTABILITY SYSTEMS
“When I joined the Columbia College Hollywood Board of Trustees, it was clear that we needed to do something different for this great college. Bringing in Edcura may have seemed unconventional under the old operating models of Higher Education, but for CCH it was the single best decision the board has made. Edcura has fundamentally transformed how we operate, without sacrificing our 60 years of culture and identity. The Edcura team is the CCH team, and supports us in the board as well as hands-on driving improvements and teaching across virtually the whole organizations.”
Bill Durden, PhD.
Chairman of the Board of Trustees,
Columbia College Hollywood
President Emeritus, Dickinson College
Founding Executive Director
The Center for Talented Youth, Johns Hopkins University
Our team
Behind the scenes
Wendi’s passion is the student, but her skill is in the advanced understanding of enrollment data, process, team psychology, and leading of highly motivated enrollment teams.
Wendi Franczyk
Enrollment Growth Guru
Kelly Stack
CMO
Geoff is Edcura’s CEO and brings over 2 decades of global strategic growth, operating and leadership experience to Edcura’s clients and team members alike.
Geoff Baird
Team Coach & CEO
Lissette understands the challenges of communicating with today’s and tomorrow’s students and translates the tone and voice of the college into compelling messaging that students can relate to.
Lissette Hall
Social Media Student Connector
Rena is Edcura’s secret weapon to hire and grow fantastic team members that epitomize our culture of performance, accountability, commitment, and fun.
Rena Wright
HR & Team Builder
Carmen is the fuel that drives the Edcura enrollment engine, leading and motivating her teams with positive energy, encouragement and a relentless focus on the student experience.
Carmen Munoz
Enrollment Team Tactician
Jackie Doerr
Vice President, Finance
Megan Broadwin
Senior Vice President for Client Success
Jeff has over 30 years of experience in operational leadership and advising senior administrators on strategic college growth, complex financial management, M&A, and accreditation.
Jeff Keith
Chairman
High-impact community and high school outreach for your college is what Brad does – exciting students, teachers and counselors alike with differentiated messaging and value-adding programs.
Brad Statland
Community Outreach Innovator
Summer programming can be a college’s decisive resource. Bruce develops and leads innovative programming for Edcura’s clients that increase revenue, word of mouth, and new enrollments.
Bruce Winston
Director of Summer Program's
Aligning Marketing and Enrollment data and processes, Becky leads Edcura’s efforts to merge advanced data, process, and a student focus to drive high-performing “closed-loop” enrollment teams.
Becky Reese
Marketing & Enrollment Bridge Builder
Veronica Fuentes
Director of Marketing
Our address
Where you can find us
Office Location
28 N. Clark Street
STE 500
Chicago, IL 60602
Call Us
312-506-0740
Email Address
info@edcura.com
Working Hours
Monday – Friday
9:00 – 5:00 CST
Get in touch!
Send us a message
Interested in joining our team?
For more information check out our careers section.