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Enrollment transformation starts with a new outlook

Enrollment transformation starts with a new outlook

By Geoff Baird, CEO of Edcura Moving away from strategies that worked well in the past is difficult when you’re accustomed to success.Shift from a selection orientation in admissions to a recruitment approach.New skillsets in technology and data analytics are required. We read the headlines about independent, non-profit, tuition-dependent colleges…

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How one college president pushed through disruptions plaguing higher education

How one college president pushed through disruptions plaguing higher education

But don’t think there’s one easy solution or even one difficult solution By Geoff Baird, CEO of Edcura Understanding an institution needs to change is only half the battle for today’s college president. Confronted with competing opinions and bureaucratic hurdles, leaders with the best intentions can fall short of achieving…

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What We Know, and What We Can Learn From Transformative Leaders

What We Know, and What We Can Learn From Transformative Leaders

By Geoff Baird, CEO of Edcura In 2016, we formed Edcura in response to a troubling trend in higher education. Scores of colleges and universities are struggling to adapt to the changing complexity of current market conditions and operating environments — the changes in demand, changes in the perception of…

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